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As a senior graphic design student at Auburn University, I proposed to create and brand a pop-up shop to promote the European band Glass Animal’s first US tour. The shop would be exclusive to the three Urban Outfitters found in Boston, Massachusetts, the final stop on the bands tour. Following true to pop-shop nature, the store will remain installed temporarily from August to October (the duration of the tour). This project focused primarily on the branding, packaging, illustration, and publication. Because the hypothetical shop would only be installed for a limited amount of time, its products would be treated as “limited edition” as well as a rerelease of the album. Not only would it of temporarily rebranded the band's debut album entitled Zaba, but also would of given fans a chance to purchase singles and LP’s that previously did not exist on vinyl. The store, would also offer illustrative artwork, an extended lyric book, tour posters and access to an exclusive mailing list.
Targeted towards music savvy millennials, Zaba: The Pop-Up Shop, would promote not only Glass Animals on-going tour, but would allow for the album and the music that lead up to it to be re-imagined in an illustrative and photographic manner. It was my hope that this pop-up shop would not only get music lovers interested in and excited about this upcoming band, but would underline the artistic nature of the vinyl revival and the artwork that goes into making a successful album.