Huck’s identity resists the conventions of contemporary branding. Rather than existing within a rigid brand guide, it’s designed to evolve—mirroring the raw, transient nature of hardcore culture itself. The logo was created to feel like a tag on a worn sticker or a torn flyer at a basement show—something that can be recreated by fans in their own hand yet remain instantly recognizable. This approach builds a living, participatory brand that thrives on imperfection and community.