PRODUCTION
My focus in production design at Live Nation was on creating and preparing digital and print assets for large-scale marketing campaigns. I handled everything from resizing and adapting artwork across platforms to ensuring brand consistency and quality control. This role required speed, precision, and collaboration to deliver high-volume creative at a national scale.
Client: LiveNation (Southeast)
Role: Production Designer
Deliverables: Print (Posters, flyers, billboards)
Digital (Web Banners, Social Media posts, digital billboards, venue signage)
Timeline: One day turn around per request
Tools: Adobe Creative Suite
Goal: Translate design concepts into final production assets for Live Nation’s national event campaigns, optimizing files for print and digital distribution at scale.
Outcome: Produced and delivered thousands of assets with 100% accuracy to spec, supporting dozens of concurrent concert campaigns and contributing to on-time launches across major U.S. markets.
